TULA Beauty Review

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I only recommend products/services that bring value to my life.




If you've been on any social media platform in the last month, then you've seen the overwhelming amount of beauty bloggers (and fitness bloggers, and mommy bloggers, and travel bloggers) raving about the brand Tula. The feedback I've heard online is along the lines of "miracle products" so I just had to try it for myself. Instead of reaching out and asking for products, like most of the bloggers do, I decided to purchase a set with my own money to try. Now I'm not trying to win any type of noble award here because free products are great, but I wanted to get an unbiased sense of not only how the products work, but if they're truly worth the elevated price tag. I didn't feel I could get a real sense of the value without investing my own $$...so here we are!


I did however, take advantage of holiday pricing and ordered the Glow Getters kit, which is $122 worth of product for only $88. This included their cleanser, primer, rose eye balm and 2 brightening masks all packaged neatly into a gorgeous rose gold cosmetic bag.


First Thoughts

  • I honestly assumed all the products would be sample size, but the kit came with a full size cleanser, which made me really surprised. What a deal!

  • The primer is also a great size for a trial kit

  • The eye balm stick should literally last me my entire life

  • The rose gold bag is such high quality, I know these can be expensive for companies, but Tula didn't cut any corners


I started using the products right away, swapping out my trusty CeraVe face wash that very night.




Full Review by Product

Tula Cult-Classic Purifying Cleanser: For something they call the "cult classic" I'd expect a little more. Don't get me wrong, the face wash is nice - doesn't try out my combo skin and has a mild exfoliating feel to it - but the scent leaves something to be desired and I feel like I have to use a lot of it to actually cleanse my face. Remember how excited I was I got a full size? Well it's no wonder, because a sample would have been gone in a week. Both my husband and I have been using this (1x per day) for the last 3 weeks and it's nearly empty. I'll let you decide if that's acceptable, but my CeraVe lasts much longer, is half the price, and leaves my skin feeling just as nice. BTW: if you've ever used Proactive, this product smells exactly like the Proactive cleanser. Brought me back to my middle school days - again, up to you to decide if that's a good thing.


Face Filter Blurring & Moisturizing Primer: This product in particular has a certain hype around it, and I was most excited to give it a spin. I've been in the market for a new primer/foundation combo and was hoping this would be my miracle worker like it seems to be for others...but, not so lucky here either. Now I'm going to preface this by saying that I have combo skin that leans towards oily as the day goes on. I definitely need a primer that absorbs oil in order for me to be happy, and this primer does not do that. It's controlled better under my foundation, but I still found myself using oil sheets throughout the day. Without makeup, it's a full on shine fest and not in the cool, dewy way. Something that no one seems to point out is that this is also TINTED - it matches to your skin tone pretty well, but that certainly surprised me.

  • What I like about it: It does have a bit of a blurring effect, but it's really only because of the tinted moisturizer. I will be using it (along with plenty of blotting sheets) on days I don't wear makeup until I find a better replacement. It doesn't cake up, dry out, and displays a nice color in photos.

  • What needs help: It does nothing to control shine or oil, which was really upsetting. If they fixed this, I doubt I would even wear full makeup again. Also, because it doesn't control oil well, my face did start to breakout a little, which was managed, but definitely not something I'm interested in long term.


Rose Glow & Get It Cooling & Brightening Eye Balm: This might be the most underrated product in the whole line! After the cleanser & primer upset, I was so happy to have enjoyed using the eye balm! This rose version is straight pink sparkly highlight in a tube that easily glides under your eyes. I rub it in with my fingers and pull it up towards my cheeks for an added highlight when I'm not wearing full makeup. The cooling effect feels great the first few times you use it, but I didn't get any cooling effect after the first week of use. Not sure if the cooling ingredient is localized to the top of the stick or if my eyes just got used to it, but either way it's long gone. Out of all the products, this is the only one I see being worth the price, which at $30 is still steep, but a little application goes a long way here so I imagine it'll last a while!


Star Bright Nourishing & Brightening Cosmic Hydrogel Mask: I'm sorry to leave you hanging like this, but I didn't try these. At the risk of sounding hoity-toity, I work for a company that is a total anti-aging powerhouse and prefer my facial products to be backed by science versus social media. I just know I'll always put my trust in that before something else by another brand. And honestly, I didn't want to be let down.


Wearing the Tula Primer & Eye Balm (I also added a bit of gold highlight).



Final Scores

I feel pretty neutral on the cleanser, and because of that do not feel it's worth the nearly $30 price tag. The primer may be a miracle for those with dry skin, but I'll have to keep my fingers crossed for a shine-control version (which would be 100% worth the price , FYI). And lastly, the eye balm will continue to be a go-to of mine simply because of how easy it is to use versus how pretty it looks! Hey, 1 out of 3 ain't bad, right??


Overall, I'd recommend trying Tula if you have dryer skin or are just really in the market for new products; however, take advantage of their blogger discounts & buy a kit that will allow you save even more and try out a few different products.


PS this review was part of a larger beauty review, which is why you'll see the tinted Vasoline lip balm front and center. Keep an eye out for my beauty favorites coming soon!

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